📊 Overall Performance
Google Ads
$982.69
19,499 Impressions
Meta Ads
$147.85
4,271 Impressions
Reddit Ads
$323.99
26,797 Impressions
LinkedIn Ads
$960.24
106,984 Impressions
Bing Ads
$1,052.55
56,925 Impressions
Total Ad Spend
$3,467.32
All Platforms Combined
Total Impressions
214,476
All Platforms Combined
Total Conversions
11
Google: 3 | Bing: 8
🔎 Google Ads
Cost
$982.69
Impressions
19,499
CTR
3.76%
Conversions
3
Cost per Conversion
$327.56
Campaign Results
| Campaign | Daily Budget | Impressions | CTR | Phone Calls | Conv. Rate | Conversions | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|
| Search | General | $60 | 3,619 | 5.39% | 11 | 1.54% | 3 | $214.61 | $643.82 |
| PMAX | Capital Loans | $5 | 15,824 | 3.39% | 0 | 0% | 0 | $0 | $303.85 |
| Search | Competitor Con... | $20 | 0 | 0% | 0 | 0% | 0 | $0 | $0 |
| Search | Business Line o... | $1 | 0 | 0% | 0 | 0% | 0 | $0 | $0 |
| Search | Equipment Fina... | $1 | 0 | 0% | 0 | 0% | 0 | $0 | $0 |
| Search | Invoice Factorin... | $1 | 0 | 0% | 0 | 0% | 0 | $0 | $0 |
| Search | Industry Specifi... | $2 | 0 | 0% | 0 | 0% | 0 | $0 | $0 |
| Total | 19,499 | 3.76% | 11 | 3 | $327.56 | $982.69 |
Conversion Types
| Conversion Type | Conversions |
|---|---|
| Submit lead form | 2 |
| Phone call lead | 1 |
| Pageview | 0 |
| Get directions | 0 |
| Contact | 0 |
Keyword Performance
| Keyword | Impressions | Clicks | CTR | Conversions | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| business funding | 1,192 | 49 | 4.11% | 1 | $3.70 | $181.39 |
| asset based lending | 508 | 32 | 6.30% | 1 | $3.41 | $109.17 |
| small business funding | 442 | 18 | 4.07% | 0 | $3.74 | $67.34 |
| SBA loans | 279 | 8 | 2.87% | 0 | $2.67 | $21.38 |
| business line of credit | 234 | 12 | 5.13% | 0 | $3.39 | $40.64 |
| funding companies | 187 | 20 | 10.70% | 0 | $3.77 | $75.46 |
| equipment financing | 146 | 12 | 8.22% | 0 | $3.77 | $45.20 |
📄 Meta Ads
Total Cost
$147.85
Impressions
4,271
CTR
0.87%
Leads
0
Cost per Lead
N/A
Campaign / Creative Results
| Campaign | Impressions | CTR | Conversions | Total Cost |
|---|---|---|---|---|
| Restaurant Ads | 1,039 | 0.29% | 0 | $39.22 |
| SBA Ads | 738 | 0.95% | 0 | $23.78 |
| Best performing + revamp - Construction... | 1,545 | 1.04% | 0 | $61.08 |
| General Leads Ad | 959 | 1.15% | 0 | $24.23 |
| Total | 4,271 | 0.87% | 0 | $147.85 |
Ad Set Results
| Ad Set | Impressions | CTR | Conversions | Total Cost |
|---|---|---|---|---|
| Ad Set #3 - Restaurants | Dynamic | 1,039 | 0.29% | 0 | $39.22 |
| Ad Set #4 - Small Businesses | Dynamic | 738 | 0.95% | 0 | $23.78 |
| Ad Set #1 - Construction | Dynamic | 1,545 | 1.04% | 0 | $61.08 |
| General Leads Ad Set | 959 | 1.15% | 0 | $24.23 |
| Total | 4,271 | 0.87% | 0 | $147.85 |
💬 Reddit Ads
Amount Spent
$323.99
Impressions
26,797
CTR
0.92%
Page Visits
146
Leads
0
Campaign Results
| Campaign | Impressions | Clicks | CTR | Page Visits | eCPA / Visit | Spent |
|---|---|---|---|---|---|---|
| General - Community Audience Target | 19,424 | 178 | 0.92% | 115 | $2.00 | $229.45 |
| General - Keywords Target | 7,373 | 68 | 0.92% | 31 | $3.05 | $94.54 |
| Total | 26,797 | 246 | 0.92% | 146 | $323.99 |
💼 LinkedIn Ads
Total Spent
$960.24
Impressions
106,984
CTR
1.86%
CPC
$0.48
Conversions
0
Campaign Results
| Campaign | Impressions | CTR | Landing Page Clicks | Leads | Conversions | Total Spent |
|---|---|---|---|---|---|---|
| Ad Set - General | 106,984 | 1.86% | 1,988 | 0 | 0 | $960.24 |
Creative Results
| Creative | Impressions | CTR | Engagement Rate | LP Clicks | CPM | Spent |
|---|---|---|---|---|---|---|
| Business Financing, 1 Application / 50+ Lenders | 44,045 | 2.24% | 2.24% | 988 | $10.77 | $474.22 |
| Business Financing, man / 50+ lenders | 19,478 | 1.69% | 1.69% | 330 | $8.64 | $168.28 |
| Financing Built for Your Industry | 22,243 | 1.54% | 1.54% | 343 | $7.48 | $166.34 |
| Total | 85,766 | 1,661 | $808.84 |
💻 Bing Ads
Spend
$1,052.55
Impressions
56,925
CTR
1.99%
Conversions
8
Cost per Conversion
$131.57
Campaign Results
| Campaign | Impressions | CTR | Phone Calls | Conv. Rate | Conversions | Cost/Conv | Spend |
|---|---|---|---|---|---|---|---|
| Search | General | 50,934 | 1.66% | 0 | 0.94% | 8 | $121.66 | $973.28 |
| PMAX | Capital Loans | 5,991 | 4.77% | 0 | 0% | 0 | $0 | $79.27 |
| Total | 56,925 | 1.99% | 0 | 8 | $131.57 | $1,052.55 |
Keyword Results
| Keyword | Impressions | CTR | Conversions |
|---|---|---|---|
| business financing options | 2,243 | 2.01% | 3 |
| business capital | 2,229 | 1.57% | 2 |
| start up funding for business | 1,754 | 1.71% | 1 |
| small business funding | 3,531 | 1.19% | 1 |
| SBA loan for small business | 2,248 | 1.38% | 1 |
| apply for business line of credit | 1,841 | 0.16% | 0 |
| bay street lending capital | 4 | 0% | 0 |
| business equipment financing | 223 | 4.48% | 0 |
🎨 V2 Refreshed Meta Ad Content
New creative designs developed based on client feedback, with separate creative tracks for Bay Street Lending and Bay Street Capital.
Creative Work Completed
- Created V2 ad designs based on client feedback
- Created new Meta creatives for Bay Street Capital
- Created new Meta creatives for Bay Street Lending
✉ Re-engagement Email Campaigns
Created a 2-email / 2-SMS re-engagement workflow targeting past non-converted leads.
Re-engagement Email 1
Re-engagement Email 2
💬 Re-engagement SMS Campaigns
Re-engagement SMS 1
Re-engagement SMS 2
📰 July Recap Newsletter
Newsletter Design
Newsletter Stats
Newsletter Click Stats
Newsletter Work Completed
- Revamped the July Recap Newsletter per client's provided content
- Scheduled Bay Street July Recap Newsletter, QA'd by Lexie
- Edited July Recap Newsletter to correct Dental practice to $1.75MM
- Verified HTML newsletter Carmine sent
⭐ Leave a Review Email
Email Design
Email Stats
Email Link Clicks
Trustpilot / Reviews Work Completed
- Set up Trustpilot review email workflow, ready to go
- Sent Trustpilot review link and pulled together the funded-merchant contact list for review outreach
- Marketing team will trigger review emails for contacts whose funded amount is greater than zero and whose Trustpilot exclusion field is false
- Uploaded Trustpilot contact list on Melleka app, tagged, and scheduled Trustpilot email
✅ BBB Submission
Submitted the business profile to BBB. Awaiting confirmation of update received via info@baystreetlending.com.
📷 Social Media Posts
Social media content published across Facebook and LinkedIn during this period.
⚙ CRM, Automations & Lead Management
- Confirmed SMS/email follow-up transition from JustCall to the Melleka App; updated first-message business-name handling to "BSL"
- Updated Lukewarm Lead Nurture workflow to add Emails #3 and #4
- Set up DND sync from the Melleka App to Salesforce (marks contacts "Do Not Call"); added filtering to prevent re-dialing already-contacted leads; built a workflow to mark contacts DND and notify internally on "STOP" replies; added DND rule for ineligible/not-a-fit contacts
- Created a 2-SMS / 2-email re-engagement workflow targeting past non-converted leads
- Created workflow adding contact as DND and alerting Hunter via internal notification that someone replied STOP
- Filtered out people who have been dialed more than once to not send them a duplicate message
- Looked into updating Salesforce to Do Not Call when contact is in DND on the Melleka App and implemented the workflow
- Created Zap to transfer closed leads from Salesforce to Melleka App, tag them, and let Emely know
- GQ the contact once determined that their business is too small or for any other reason
- Added Clicklease
📈 Reporting, QA & Strategy
- Delivered weekly performance recaps on Aug 25, Sep 1, Sep 8, Sep 14/15 covering Google, Meta, LinkedIn, Bing/Microsoft, and Reddit ads